CTRATIC IMPROVEMENTS OF MANAGEMENT BY ENTERPRISES OF NETWORK STRUCTURES: THEORETICAL PLACE AND PRACTICAL MEASUREMENT OF MODERN BUSINESS ENVIRONMENT

Abstract

The complex research of strategic imperatives of management enterprises at network structures in the context of theoretical aspects and adaptation of the practical component is carried out. It is proved that in the mechanism of management of enterprises at network structures key functions of coordination, organization and planning, function of motivation at the institutional level, which solves one of the most difficult problems – increase of productivity level. It is substantiated that the purpose of functioning at network structures is the introduction of positive externalities and providing conditions for their reproduction on an expanded scale. It should be noted that there are three global directions of the marketing strategy enterprises at network structures: segmentation, diversification and internationalization.